Important Message
Soft Search Finance 9.9% APR Representative. Open 7 Days

Concerned about recent motor finance headlines? Here’s how we keep your finance fair and clear.

Car finance has been all over the news lately, and it’s only natural that customers want clarity, reassurance and honesty.
At Woodson Cars, transparency isn’t a buzzword — it’s part of how we operate every single day.

To give buyers confidence, we follow a clear, simple, FCA-aligned process that makes your finance fair, open and fully explained from the moment you enquire to the moment you drive away.

Here’s how we protect your interests.


1?? Clear, FCA-Aligned Finance Process (Consumer Duty)

We work strictly within the FCA’s Consumer Duty principles, ensuring:

  • Clear explanations of all finance products

  • No confusing jargon or “pressure” tactics

  • Fair rates with no hidden costs

  • Documentation presented in plain English

  • Full disclosure of your rights and responsibilities

Our goal is to help you choose a finance option that suits your needs, not ours.


2?? No DCA Risk — Transparent, Fixed Pricing

We do not use any commission structures that could create a conflict of interest.
There are:

  • No discretionary rate mark-ups

  • No hidden dealer add-ons

  • No inflated APRs for profit

You get a clean, honest finance offering every time.


3?? Sophie’s Role — Independent, Straightforward Guidance

Sophie oversees our customer finance process, making sure every customer understands their choices clearly. She explains:

  • The differences between HP and PCP

  • Monthly payments vs total cost

  • Deposit flexibility

  • What to expect during the approval process

  • Your rights as a customer under the FCA

  • How affordability and eligibility checks work

She ensures you feel informed, not overwhelmed.


4?? Our Representative APR — 9.9%

We clearly display and explain our Representative APR of 9.9%, and help customers understand what this means in practice.

Instead of offering headline rates that “change later,” we present terms honestly from the start — so you know where you stand.


5?? What You Should Expect From Us (And Any Good Broker)

When applying for finance at Woodson Cars, you can always expect:
? A finance explanation sheet
? A full breakdown of costs and options
? A soft search pre-check (where applicable)
? Transparent communication
? Your finance documents emailed for review
? No-pressure decision making

This protects you — and keeps the process stress-free.


Our Transparent Finance Promise

We act as a credit broker, not a lender, giving you access to a number of trusted finance partners.
But our promise stays the same:

???? Clear information
???? Fair rates
???? No hidden commissions
???? No surprises
???? Respect for FCA Consumer Duty at every step

You deserve car finance you can trust — and we’re committed to delivering exactly that.